Each Rotarian who joins the campaign will take a pledge to follow traffic rules. They will be given a sticker for their vehicle to identify them as a member of Rotary Margdarshak and to remind them of their pledge.

Next, the volunteers will be reaching out to other Rotary Clubs in the city. "Each of the nine committee members has been assigned to take this movement to at least two Rotary Clubs," informs Aggarwal. The movement hopes to train at least 2,000 Rotarians in the next one year, a figure that involves around 5,000 vehicles.

The campaign will later involve student volunteers and students of three schools and the institutes at the Bharati Vidyapeeth's Katraj campus are being considered for this purpose. "They will trained and stationed at various roads to create a database of defaulting commuters, who will later be sent cautionary notes," says Aggarwal. This will encourage them to think about why they violate traffic rules.

One of the long-term goals of the campaign, therefore, is introducing road safety certification. "This involves employers training their workforce to follow traffic rules. This is the best way by which companies can fulfill their corporate social responsibility," he adds.So, companies that train their employees will be granted road safety certification.

Margdarshak's five basic road rules

• Wearing the seatbelt

• Not talking on the mobile phone while driving

• Observing traffic signals

• Using the indicator when necessary

• Abstaining from honking